Things we love, things we like and things that ruffle our feathers.

September 26, 2011

First Look: Forever 21 Holiday Preview

These Sanrio items will hit stores in October. 
We've definitely got our eye on that coat!
(via Forever 21)
Special guest post by Senior Beauty/Fashion Writer Araceli Cruz

Amidst their legal/copyright woes, Forever 21 is stepping up to the plate by creating a bridge between creative minds and its corporation by developing exclusive lines with brands and the designers themselves.  This fall, the clothing store will launch three collections, including their second collaboration with designer Rory Beca in October, a first-time union with Sanrio in November and a capsule collection with jewelry designers Alex & Chloe in December. 

We got an exclusive look at these collections in their New York showroom last week. Let us be the first to say we were surprisingly very delighted with what we found.

Rory Beca
The second collaboration by the 28-year-old designer brings a stark transition from the first boho line she designed for Forever 21. This time around the California native created a more glamorous and festive line that can be dressed up or worn casually.  She was inspired by the disco glam of legendary nightclub Studio 54, where entrance was based more on your attire than the club's capacity. We saw short, one-sided dresses in bold colors, like blue and fuchsia. This new spin on the cocktail dress mixes intrigue with coquettishness.

Hello Kitty Collection by Sanrio
This Hello Kitty cardigan and bag show the more
sophisticated side of the beloved childhood character.
(via Forever 21)

We first noticed the animated character trend several years ago when Micky Mouse's face graced sweaters and vintage tees everywhere. It seems these nostalgic characters are making a comeback on hipster smocks and blouses with the new Muppets film out this year and Hello Kitty's reign going stronger than ever. The new line at Forever 21 features the iconic feline on apparel, intimates, hosiery, jewelry and accessories. At first, we were skeptical about sporting the cute cat on every day wear, but then we saw the gorgeous tan blouse with loose bow in front and the cozy cardigan, we were sold. They also found a way to brilliantly  style a childhood figure onto sophisticated blazers and skirts.

Alex & Chloe 
Fashion from the 1980s has never really gone away completely, and now another fabulous style from that era returns in a chic and contemporary way.  The new jewelry line by Alex & Chloe brings two of our favorite looks: punk and goth. We love it how it breaks the Forever 21 mold by catering to a less trend-based audience. The limited line features geometric shapes, pearls, spikes and crystals in gray and black. We especially liked the black triangle studded earrings.  

Here are a few more photos from the three fall lines:

We snapped a picture of these Rory Beca pieces. We love the pairing of a long
black skirt with a loose hot pink tank.

The sophisticated silhouette of this Hello Kitty blouse
brings the childhood fascination into your adult life.
(via Forever 21)

The punk and goth pieces by Alex & Chloe will bring a welcome edginess to the accessories section.
(via Forever 21)

This understated metal piece can add 1980s nostalgia to a modern rocker look.
(via Forever 21)

We think these earrings would go great with a messy bun and black jeans.
(via Forever 21)

While these dangling earrings have a punk quality, they can 
be worn with other styles to add a little rebellion to your outfit.
(via Forever 21)

What's your favorite piece?

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...