|Image via Target Style|
|Image via Jurug|
New York City-based fashion retail analyst, Hitha Prabhakar, described the collaboration stating:
“Neiman Marcus is a super high-end store that sells couture, very expensive items. Target is more for the masses, but it’s still a high-end big box store. The stores’ demographics actually do overlap and look like a Venn diagram.”Neiman Marcus did the research on Target before the partnership was ever proposed and found that many of it's customers shopped at Target for kitchen or household items. Neiman Marcus’ vice president of corporate communications, Ginger Reeder, stated:
The collection will be sold in all Target and Neiman Marcus stores and will be available on both websites. Target hopes that having the collection available in multiple locations will help the store avoid problems they experienced with the launch of previous collections like Missoni. The day the Missoni collection launched, Target's website crashed for most of the day and many pieces sold on eBay for inflated prices. The goal of the Target + Neiman Marcus Holiday Collection is to capitalize on Neiman Marcus' relationship with high-end designers combined with Target's ability to sell products on a mass-market level."We knew there were traits from both stores that appeal to customers. We’ve always been respectful of their design sensibility, and we’ve kept an eye on what they’ve been doing for a while."
What do you think of this concept? Are you excited about the Target + Neiman Marcus Holiday Collection? Does making designer pieces more accessible make them less desirable?
Sara Neely is a Fashion Blogger for Ruffled Feathers. You can read her personal blog and follow her on Twitter.